Search engine optimization of a website is necessary in order for it to generate revenue. Nowadays most search engines favor only those websites that are user-friendly. This is a win-win situation for both the users and the webmaster, it prepares your website as a welcoming online platform and boosts traffic.
But all of these SEO efforts won’t bear fruit overnight, there are many. Basically, SEO is a conglomerate of many tiny efforts that collectively generate results. No matter how big the digital marketing agency is, no one promises overnight results to their clients. In order for SEO to generate results following, factors must be added:
What Makes SEO A Slow Process?
SEO is not about imitating the traffic generated by the bots or dummy clicks, it’s all about prepping a strategy that generates organic traffic. Considering the search engines’ algorithms of recent years typically SEO consumes half the fiscal year to generate results. This period for SEO is incremental as more and more competitors are joining the race to earn more traffic organically. Search engines are getting smarter every day and it gets difficult to earn traffic if your website is not user-friendly.
Moreover, choosing the best SEO services is getting tougher for online vendors. There are a lot of SEO service providers that are not well-versed in web development and the nitty-gritty details of marketing. In order to gain converting traffic, the digital marketer must have a proper SEO plan that is workable and has proven results. Few webmasters go for cheaper SEO plans and end up with pretentious marketers. This can affect the overall performance of the website.
How To Know SEO Is Working In Your Favor?
Though every business expects different results from their marketing campaigns, and there is no specific victory defined. But you can always establish long-term and short-term goals based on key performance indicators(KPIs). These KPIs define whether the SEO strategy is working or not. Following are a few KPIs that we use at Yazlo to measure SEO performance:
Primary Goal = The final result that SEO customers want to achieve.
Organic Traffic= The difference between the organic traffic before and after the SEO campaign.
Impressions= How many times the website popped up in the SERPs against what queries.
Rankings= A comparison between the rankings before and after the SEO campaign.
Referrals= In a typical SEO campaign the links are made with relevant websites, the quantity of traffic being directed from those websites is called referrals.
Factors That Add Up The Time In SEO Campaign Completion:
Typically SEO campaigns show measurable results like incremental clicks and conversions in about 6 to 12 months. This doesn’t mean that the customer would have achieved the primary goal by this time, but this is the most probable timeline for an SEO campaign. Moreover, these are the factors that further add up the time in SEO campaign completion:
1. Your Website’s Past:
The age of the domain matters a lot on the time factor when it comes to running an SEO campaign. The older the domain the easier it is to gain the results, with that being said previous SEO practices may affect the performance of the website. There are many cases where the website stops performing in terms of rankings and traffic after the search engine’s update. Mostly, it’s due to bad SEO practices that affect the website performance due to the search engine’s algorithm penalty. In such scenarios first, the website is cleaned of all harmful material and then optimized, which increases the SEO campaign’s time.
2. Your Competitors In The SERPs:
If you have a niche where not many competitors are trying to achieve the same goals as you are. There the results are seen way more quickly, and stable ranking positions are found. But if you are trying to compete for the keywords that have a fair number of competitors the time to achieve goals through SEO can be fairly extended. The SEO specialists would need more backlinks, more comprehensive keyword research, and a lot of patience.
3. The Expertise Of the SEO Team:
The size and expertise of the SEO team matter the most in an SEO campaign. If working on a competitive niche it’s necessary to have a content team, link building team, and a technical SEO team working under an SEO team lead. This is usually for websites that are massive, and have a lot of categories that are further divided into subcategories. For medium and smaller-sized websites only one experienced SEO is enough. We at Yazlo have the best Digital Marketing team in Canada, in which all the marketers work in a hierarchical manner to keep all the KPIs in check. If you have a big website, or a medium-sized one, don’t hesitate to contact us, we can handle it all.